Japanese Vintage Deadstock Reversible Maekake Apron

This apron was initially designed as a promotional gift for valued patrons of a Fukuoka sake company. Yet, fate sealed it away as deadstock, preserving its original condition.

This reversible apron features distinct sake logos on both sides

The untouched nature of the apron means that its indigo dye retains a depth and richness often lost with use and age.

Please note the delicacy of the fringe at its base, which has become prone to unraveling over time.
This makes it less suited for practical wear and use.

*Notes on indigo-dyed products:
Do not wash with other garments, as the indigo dye may transfer.

About Maekake Aprons

Maekake aprons have been a traditional workwear staple in Japan, wrapped around the waist of workers in various trades such as rice sellers and sake dealers. Woven with thick cotton threads, these aprons are robust, embodying the spirit and resilience of Japanese merchants.

Dating back to the 15th century, the origin of Maekake aprons lies in their practicality — to protect the wearer's waist and clothing, and to prevent tears and injuries. The design evolved during the Edo period and, from the Meiji era, began to feature store or company names, serving both as uniforms and promotional tools.

With Japan's post-war economic boom, the production of Maekake aprons surged. Starting with sake breweries, various industries like rice shops, miso shops, soy sauce dealers, fertilizer sellers, and food manufacturers began branding these aprons with their company names and logos, spreading their influence nationwide.

While the design is straightforward — a thickly woven rectangular cotton fabric accompanied by red and white strings — it encapsulates generations of wisdom and stories from the artisans of yore.